Friendship Inn is a non-profit organization in Kansas City that provides accommodations for out-of-town families with a loved one receiving in-patient medical care at a nearby hospital. The residential-style home serves hundreds of families each year and operates on a modest budget, heavily reliant upon individual donations. The idea was to design a cohesive, graphic identity package and convey a sense of comfort, familiarity and simplicity reflective of the humble, yet welcoming, environment of the home, itself. We wanted to connect the space and people who work within the organization with the guests who would experience the hospitality. One of Friendship Inn’s goals is to open their doors to those unfamiliar with the area and make strong connections. This is suggested by the ivy vines. Ivy is representative of love and friendship, which is at the core of the organization. The mark is also ornamented with dragonflies, which are symbolic of living in the moment.

Student-athletes come first in the National Association of Intercollegiate Athletics (NAIA). This collateral piece is designed as a tool to inform student athletes of NAIA's extensive opportunities. The design of this piece centers around the hard work and dedication of the student athlete in all of their arenas, be it the field, court or the classroom.